PROS (NYSE: PRO), a provider of SaaS services optimizing shopping and selling experiences, has purchased EveryMundo, LLC. PROS will pay $80 million in cash and deliver $10 million in stock in the future per the terms of the deal.

EveryMundo is a digital offer marketing provider that helps brands to broaden their digital reach and further customer engagement. Since its founding the firm has focused on helping brands like American Airlines, Greyhound and Japan Airline Vacations maximize reach.

“Brands have no choice but to be present everywhere their customer and prospects find themselves but winning in today and tomorrow’s market will require brands to earn more direct engagement and deliver the experiences their customers value most,” stated Andres Reiner, PROS president and CEO. “With EveryMundo, our collective portfolio gives brands much greater control over direct and indirect channels they participate in to consistently deliver superior brand experiences that exceed customers’ expectations every time, regardless of channel.”

“Today is a monumental day for our team and a next step in our quest to disrupt industry paradigms hindering market growth and opportunity for airlines and B2B organizations,” said EveryMundo co-founder and president, Seth Cassel.

Baird and Cassel Salpeter & Co., LLC served as financial advisors to EveryMundo in the transaction.