Productsup, a product-to-consumer software company, has acquired World of Content, a product experience management provider.
By adding World of Content’s capabilities, Productsup strengthens its product information services.
“In a fast-changing market, World of Content’s accelerated growth is impressive,” said Vincent Peters, CEO at Productsup. “Combining their talent and high-performing software with our existing PCS capabilities provides companies with a unique commerce solution that can further improve channel performance, expand market reach, and maximize global sales. This acquisition better positions both of our customers to deliver on their P2C strategy and overcome commerce anarchy.”