Primus Capital has made a significant growth equity investment in Bloomfire, a knowledge engagement software company.
“Partnering with Primus on this significant investment is a real opportunity for Bloomfire to accelerate our growth and innovation while continuing the dedicated support we provide our customers,” said Mark Hammer, Bloomfire CEO. “We intend to use this funding to advance our platform to push the boundaries of what an intelligent knowledge engagement platform can do for today’s enterprise. Our success is due to the smart and efficient work of the entire Bloomfire team, as well as our deep base of enterprise and mid-market customers. By leveraging Primus’ experience with great SaaS companies, we now have the opportunity to invest in the team and look for M&A opportunities to expand our footprint.”
Aaron Davis, director of Primus, said, “Bloomfire has an industry-leading product, a strong leadership team, and a proven track record for growth. The company’s leading position in the knowledge management space, combined with this investment, will create a new growth trajectory for the business. There is significant momentum in market demand for knowledge management solutions, and we are excited about the opportunity to support the team to build on their success to date and continue to innovate in this category.”
As part of this recapitalization, Davis and Chandler Watlington of Primus Capital will join Bloomfire’s board of directors, along with Hammer.