Press Ganey, a patient, member, employee and consumer experience provider across the healthcare ecosystem, has acquired Forsta from EQT Mid Market US Fund and Verdane Capital IX Fund.
Forsta offers customer experience and market research software and services to enterprise customers and market research professionals. The firm provides services in quantitative (surveys & reporting, qualitative (digital qual & live video and insights) and voice of the customer/ voice of the employee segments. The firm delivers intelligence with clarity and impact.
“Forsta will now make the next generation of patient and customer experience better and truly human-focused through its world-leading customer experience and market research technology, allowing Press Ganey to make a quantum leap in its ‘experience of care’ technology solution,” commented Pål Malmros, partner at Verdane. “Press Ganey’s relationship to Forsta dates back to the Confirmit years, and this event marks the culmination of a growth journey the Verdane team originally set out on in 2017 through our investment in Dapresy. We want to thank the Forsta and EQT teams for an excellent partnership that we now look forward to continuing with Press Ganey.”
Jefferies acted as financial advisor and Sidley Austin LLP acted as legal advisor to Verdane, EQT Private Equity and Forsta.