PetHonesty, a provider of premium pet health products and portfolio company of Vestar Capital Partners, has named Richard Greenberg as CEO.

Greenberg, a consumer products executive, brings more than 20 years of experience to PetHonesty. Prior to joining the firm, Greenberg recently served as chief commercial officer of Sovos Brands. Before his time there, he held leadership positions in the household products sector with Sun Products Corp., Kellogg’s Kashi Foods and Roland Foods.

“I’m honored to join PetHonesty and serve as its next CEO as we build upon the Company’s strong foundation at a time when the pet products industry is experiencing record growth and strong tailwinds,” said Mr. Greenberg. “With the Company’s leadership team, I look forward to partnering with Vestar and leveraging their industry relationships and resources as we drive the PetHonesty brand, launch meaningful innovation, and delight pets and pet parents with products that make a difference to pet health and well-being.”