Perch, a technology-driven commerce company that acquires and operates top Amazon third party and other D2C brands at scale, has acquired Web Deals Direct LLC. Since its founding in 2019, Perch has raised more than $900 million from investors such as SoftBank, Spark Capital, and Victory Park, and has acquired over 70 brands.
Web Deals Direct is a global FBA sellers on Amazon. The company has an owned-brand portfolio spanning several everyday use categories, including home & kitchen, patio & garden, sports & outdoors, Arts & Crafts, Pet Supplies and Office Products.
“We took our business from zero to $80 million in sales in 5 short years,” said Adam Feinberg, CEO of Web Deals Direct. “But, with Perch, who are proven eCommerce operators, we think the possibilities of growth in the next 5 years are just as exciting. I’ve been so impressed with the caliber of their team, and I trust their long-term vision to steward our business into the next phase of growth. This was a complex deal, but Perch has made the process fair and transparent. I want to thank all of the great Web Deals Direct team members for the organization we’ve built together; our employees could not be in better hands with Perch.”
“This deal marks a major milestone for Perch,” said Perch founder and CEO, Chris Bell. “The complexity and size of the business is a testament to the excellent organization Adam and the entire team at Web Deals Direct have built, and it is a pleasure to work with such inspirational entrepreneurs. Integrations of this scale are a massive task – I couldn’t be more proud of our team that has managed it seamlessly, and I am excited to welcome our new Perch employees that came over from Web Deals Direct who are joining our quest to redefine consumer products. As we scale, continuing to build out our asset-based warehousing and fulfillment operations will be critical to our success; it’s something our team knows well from our time at Wayfair.”
GulfStar Group served as the exclusive financial advisor to Web Deals Direct throughout the transaction.