Peak Rock Capital, an Austin-based middle-market private investment firm, has bought Seagull Scientific, a provider of software for designing, printing and automating the production of labels, barcodes, documents and radio-frequency identification (RFID) tags.

Seagull’s BarTender product suite is an enterprise label management software service that works to help businesses design labels with accuracy and compliance, as well as automate production workflows and improve their supply chain and manufacturing operations. BarTender is used by over 100,000 businesses globally and prints more than 40 billion labels annually.

“This investment will enable Seagull to accelerate its growth even further and continue to support our valued customers and channel partners,” says Harold Boe, CEO of Seagull.

Cascadia Capital served as financial advisor to Seagull. Kirkland & Ellis LLP served as legal advisor and Stifel served as financial advisor to Peak Rock on this transaction.