American Residential Services, a national provider of residential heating, ventilation, air conditioning, and plumbing services, has appointed Mike Midgett as Chief Sales & Marketing Officer.

Midgett joins ARS with more than 30 years of experience as a sales and marketing professional and leader. He will be responsible for developing and executing the strategic plans for sales and marketing as well as the overall branding, promotion, and communication strategies.

ARS is backed GI Partners.

“With the creation of this new role, I am pleased to have hired a highly talented executive in Mike who adds further depth to our management team as we continue to build and grow our business,” said Scott Boose, CEO, ARS. “Mike’s skill-sets and prior experiences as an entrepreneur and chief sales and marketing officer for customer-facing organizations will greatly help us design and execute high-impact transformational growth strategies to deliver greater value to our customers.”

Before joining ARS, Midgett was the founder and CEO for Qoreboard Inc., a SaaS company that delivers a platform focused on converting frontline employee engagement and daily performance into sustainable long-term results.