Performance Designed Products, LLC, a developer of video game accessories and peripherals and portfolio company of Diversis Capital, has appointed Brad Wildes as CEO. Wildes is a global brands executive with a specialty in the consumer hardware, interactive entertainment and toy industries.

Before joining the firm, Wildes led product marketing, sales and operations teams for Razer, Activation Blizzard, Microsoft and Mattel. Wildes has experience with leading franchises including Xbox, Call of Duty, Halo, Sonic the Hedgehog and more.

“Brad’s industry knowledge and extensive experience in gaming hardware and software will propel PDP’s continued growth,” added Dave Muscatel, senior operating partner at Diversis. “He has led rapid acceleration in numerous businesses with the biggest names in the industry.  We are thrilled to welcome him to PDP and look forward to his stewardship as we expand PDP’s global business.”

“PDP has developed an incredible reputation over the years for innovation and quality,” commented Wildes. “I’ve admired their products both as a customer and competitor.  I am so excited to lead the PDP team as we prepare our most exciting product line-up set to delight gamers worldwide.”