PDI, a management software provider, has acquired Azpiral, a cloud-based software provider.
Azpiral is a developer of cloud-based digital consumer engagement services. The firm provides international companies with services that improve third-party application interfaces to attract more customers
Professional Datasolutions creates software that helps businesses and brands increase sales and operate more efficiently and securely. This acquisition allows PDI to expand its consumer engagement services in Europe.
The transaction was led by Corum’s chairman, Jon Scott. Jon stated, “Azpiral had developed a feature rich loyalty and marketing solutions portfolio platform that was being used by major petroleum retail stores throughout Ireland, the UK and Europe. The Azpiral acquisition is the first step in expanding PDI’s consumer engagement segment beyond North America.”