Palm Tree LLC, a mergers and acquisitions advisor that provides investment banking, strategic finance and transaction support services, has hired Dulce Martinez as head of client coverage for investment banking, based in Palm Tree’s Los Angeles headquarters.

Martinez will utilize her experience as a trusted client advisor to institutionalize Palm Tree’s relationships with financial sponsors, entrepreneurs, family offices and other capital providers. Prior to joining Palm Tree, Martinez was a managing director at Stradling Yocca Carlson & Rauth where she worked to drive growth and expand the firm’s client base. She began her career at Morgan Stanley before moving on to hold senior positions at several other firms and has over 16 years of experience originating, managing and executing business development mandates across various sectors.

“Dulce is well-known in financial circles in southern California and beyond, and we look forward to the new partnerships and connections she can bring to our clients as they pursue their evolution and transformation goals,” states Stephen Rossi, head of investment banking at Palm Tree.