Palm Beach Tan Inc., an indoor tanning provider, has acquired the At The Beach tanning chain, which includes 58 tanning salon locations across Oklahoma, Kansas, southern California and Colorado.
The new Palm Beach Tan locations will be owned and operated by long-time franchise entities. Bronze Body LLC will acquire 27 locations in Denver and Old Trinity Partners will acquire 25 locations in the Oklahoma City, Tulsa and Wichita regions. With this deal, Palm Beach Tan now operates more than 650 franchised and company-owned locations in 34 states.
“With the acquisition of At The Beach, we are pleased to continue the expansion of the Palm Beach Tan brand in new markets such as Colorado, Kansas and Oklahoma,” states Diane Lucas, CEO of Palm Beach Tan.