Olo Inc. (NYSE:OLO), an on-demand commerce company seeking to power the restaurant industry’s digital transformation, has acquired Wisely Inc., a customer intelligence and engagement company that seeks to enables restaurant brands to personalize the guest experience to maximize customer lifetime value.
“As we look to the future of digital entirety for restaurants, tools that help brands harness customer data and turn it into applicable insights will be essential for them to better serve guests and manage the restaurant enterprise as a whole,” said Noah Glass, Founder and CEO of Olo. “Since partnering with Wisely, we have seen clear synergies between the two platforms and a close cultural alignment of putting restaurants first. We both succeed when our restaurant brands succeed, and there are clear areas of opportunity to provide intelligent products to better serve them. Wisely’s customer engagement platform, operations intelligence, and data capabilities complement Olo’s on-demand commerce platform and will together create a differentiated and wide breadth of product offerings that will accelerate our restaurant brands’ digital transformation.”
“With our platform, restaurant brands are better able to personalize the guest experience — in the dining room, online, and through digital means — to ultimately improve customer lifetime value,” said Mike Vichich CEO and Cofounder of Wisely. “By joining with Olo, restaurant brands will have the ability to unify their transactions and their customers into a single, easy to use system.”