One Equity Partners, a private equity firm, has purchased CoxReps and Gamut.

CoxReps is a television representation firm that delivers media services for broadcast groups in the U.S.. Gamut helps brands connect with streaming audiences in every DMA.

Andrew Dunn, managing director of OEP, said, “OEP is thrilled to begin its investment partnership with these two superb teams leading two companies at the forefront of the television advertising and digital streaming industries. While CoxReps and Gamut are leaders in their respective markets and will continue to operate as sibling companies, we expect to foster even greater collaboration between them, increasing the flow of advertising dollars into local video. We will assist these efforts with increasing investment in technology and by capitalizing on OEP’s deep expertise in the media industry.”