NerdWallet, a platform that provides financial guidance to consumers, has purchased On the Barrelhead, a credit-driven product recommendation platform.

NerdWallet’s advice and On the Barrelhead’s data services will help people make better financial decisions.

“Our vision for a trusted financial ecosystem means we’re able to provide consumers and SMBs with a trusted platform to learn about various financial topics, shop for products, connect their data and receive data-driven nudges,” said Tim Chen, CEO of NerdWallet. “On the Barrelhead’s data and technology solutions will help us advance toward our goal by enabling us to leverage consumer information to provide users with relevant financial guidance and more personalized and compelling product recommendations.”