Volly, a provider of technology and marketing services for banks, credit unions and mortgage companies and a portfolio company of New Capital Partners, has appointed Tom Rice as senior vice president of sales and account management.

Rice’s responsibilities include leading the sales team, driving revenue growth through newly-launched initiatives and programs and helping to drive the company’s strategic direction. Rice brings over 20 years of experience in business development, go-to-market strategy and market plan execution. Prior to joining Volly, Rice was senior vice president of sales at Open Lending for six years and regional sales manager at CUNA Mutual for 16 years.