mPulse Mobile, a provider of conversational AI and digital engagement services for the healthcare industry has acquired HealthCrowd, a communications platform-as-a-service provider for the Medicaid market. Additionally,PSG, a growth equity firm partnering with middle market software and technology-enabled services companies, has made a growth investment in mPulse.

The deal joins together two organizations with expertise in delivering personalized digital health experiences. The combined firm will provide health engagement capabilities to transform how organizations improve outcomes and customer experience. The funding from PSG is intended to accelerate mPulse’s go to market expansion, enable health engagement services innovation and fuel growth opportunities.

“We’re excited to partner with mPulse Mobile to execute on their growth strategy,” said Marco Ferrari, managing director at PSG. “Consumerization in healthcare is placing novel demands on payers. We see mPulse’s unique combination of technologies being at the forefront of innovation aiming to address these needs and streamline the industry.”

Truist Securities served as exclusive financial advisor and DLA Piper served as legal advisor to mPulse. Cain Brothers represented HealthCrowd in the related transaction.