Acceleration Partners, a partnership marketing agency and a portfolio company of Mountaingate Capital, has acquired Influencer Response, a direct response-focused influencer agency and Volt Agency, a boutique performance marketing firm focused on the growth of direct-to-consumer businesses.
The deal adds Volt’s influencer amplification capabilities and Influencer Response’s influencer program management capabilities which allows brands to run and measure influencer campaigns. The deal allows AP to offer affiliate, influencer and partnership services at scale. Influencer Response and Volt had previously merged in May 2022. The deal marks AP’s fourth acquisition since partnering with Mountaingate in 2020 and the second of this year.
“Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities,” says Matt Wool, CEO of Acceleration Partners.