Mood Media, a media company focused on customer experience, has acquired Vibenomics, an in-store digital advertising services provider.
Vibenomics offers a retail media network, aiming to help retailers digitize their experience and help advertisers connect with customers via display, audio and experiential channels. Combining Mood Media’s scale with Vibenomics looks to offer expanded insights for advertisers, drive revenue opportunities for brands and develop greater consumer engagement and analytics at the point of sale.
“Joining forces with Mood is an important step toward innovating retail media,” comments Brent Oakley, CEO at Vibenomics. “It allows Vibenomics to massively expand our reach and that of our advertising partners and media networks while delivering a greater level of sophistication to the retail marketplace.”