MessageMedia, a messaging provider, has acquired Smooth Messenger, a text messaging application that integrates with Zoho, a customer relationship management platform.

The Smooth Messenger team will join MessageMedia, enhancing expertise in its in-house research capabilities.

Paul Perrett, CEO of MessageMedia, said, “With 20 years of experience serving small and medium businesses, we have focused on expanding our customer messaging solutions. We seek to do this across a broad range of business platforms and technologies, so the acquisition of Smooth Messenger presented a natural fit for our business. With Smooth Messenger being amongst the best solutions on the Zoho CRM platform, and having grown its user base considerably since inception in 2018, we have no doubt the acquisition will extend our commitment to deliver exceptional customer engagement.”