Merit Financial Advisors, a Georgia-based financial advisory firm focused on financial and wealth planning for HNW individuals and families, has merged with Biltmore Capital Advisors and Stone Creek Capital Management.

Biltmore is based in Boca Raton, Florida and Princeton, New Jersey and is an RIA providing comprehensive wealth and investment management services for HNW’s, executives and business owners. Stone Creek, affiliated with Biltmore, offers services to customers seeking margin lending, portfolio reporting, research and other consulting services. Stone Creek will operate as a stand-alone business line in the Merit Portfolio.

This is Merit’s third partnership since taking a minority investment from Wealth Partners Capital Group and a group of strategic investors led by HGCC in December of 2020. The deal expands Merit’s presence in South Florida and adds talent and scale to the firm’s investment offerings and expertise. The deal adds $557 million in assets under management.

“Like all high-growth wealth management firms, Merit depends first and foremost on talent,” said Rich Gill, senior partner of WPCG. “We could not be more excited for the combination of Biltmore, Stone Creek, and Merit, which will harness the exceptional capabilities of the combined teams and give them access to the expanded services and scale of Merit. We view this partnership as an important step on the road to Merit becoming the leading hybrid advisory firm in the country.”