Merit Financial Advisors, a financial advisory firm based in Georgia, has acquired Union Financial Advisors, a financial planning services firm. The merger was finalized on April 30, 2022. Terms were not disclosed.
This transaction marks Merit’s sixth acquisition since receiving a minority investment in December 202 from Wealth Partners Capital Group and a group of investors led by HGGC. Union Financial Advisors will establish Merit’s presence in Oklahoma and increase acquired assets by $370 million.
Union has been an independent advisor partner of Merit’s since January 2021. Union is led by Steven Henderson, Douglas Morris, and Stephen Regouby. Henderson and Morris will serve as co-regional directors at Merit and Regouby will assume the role of managing partner.
Henderson said, “Merit has proven to be a wonderful partner for us over the past year. Our team is deeply rooted in Oklahoma, and we are delighted to plant Merit’s flag in our community.”