Meltwater BV, a global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire crowd-sourcing company Owler. Owler is an online business community.
“Over the last 10 years, Owler has built one of the world’s most valuable online business communities,” said John Box, CEO of Meltwater. “Owler crowdsources information that would otherwise be impossible to find. Combining this proprietary information from Owler with the insights that Meltwater is able to extract from online news and social media will differentiate Meltwater’s product in the market and bring great value to our 27,000 customers globally. It not only strengthens our offering in use cases we serve today, such as brand management and competitive intelligence, but opens up new and exciting opportunities in areas such as sales intelligence and risk management, where Owler is already present.”
Tim Harsch, co-founder and CEO of Owler, said, “We could not have found a better home than Meltwater. Owler helps companies and individuals access business critical information to prospect new sales leads, and to track the latest news about the companies that matter to them – all use cases that Meltwater understands deeply. Our combined data repository will be the most comprehensive in the industry, and by joining Meltwater’s artificial intelligence expertise with Owler’s community and crowdsourcing capabilities, Meltwater’s global customer base will unlock new markets and new opportunities to combine business information with news and social media content from around the world.”
The Owler acquisition will be Meltwater’s third acquisition since the company was listed on Euronext Growth Oslo in December 2020.