Medallia, a provider of customer and employee experience services, has acquired Mindful, a callback automation platform, from Alpine Investors.

The deal is intended to enhance Medallia’s ability to turn customer signals into action while transforming contact center experiences and turning detractors into promoters. Mindful’s patented technology allows customers to schedule a call, automate intelligent callbacks, transitions customers to other channels, and provides automated call initiation based on signals from other channels.

“We are delighted to be joining forces with the customer experience leader,” said Matt DiMaria, CEO, Mindful. “Our approach to customer interactions will be greatly enhanced through integration with Medallia’s award-winning Experience Cloud and category leading Text Analytics engine. Our joint customers know what a great customer journey should be and making their customers’ interactions easier and more productive is a home run.”