McFadyen Digital, a marketplace strategy and implementation agency, has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position in ecommerce marketplace enablement. Cerebrik CEO Kiran Raghunathan will join McFadyen’s executive team as their chief technology officer, a role he is reprising after having served in the same capacity at the company in 2014 and 2015.
“We’re very excited to join McFadyen Digital and be part of a global team that is transforming enterprises with the platform model of marketplaces,” said Raghunathan. “Our customers will immediately gain access to an expanded set of capabilities with a truly global footprint, and McFadyen’s reputation as leaders who are evolving the marketplace and ecommerce spaces makes us optimistic for what’s to come.”
“We are pleased to be bringing Cerebrik into the McFadyen family while adding expert talent and marquee clients,” added Tom McFadyen, CEO of McFadyen Digital. “We’re always looking for ways to expand our capabilities, and we’ll continue to pursue additional M&A. We’ve had a close relationship with Kiran and the Cerebrik team for many years, so we know what great work they’re capable of. The synergies between the organizations made a lot of sense amidst our recent growth and success.”