Mars, a family-owned confectionery, snacking, food and pet care products and services company has bought Trü Frü, a whole-fruit snacking brand, from its founders and management team.
Trü Frü is headquartered in West Valley City, Utah. The company’s snacks are made from real fruit and are immersed in chocolate. The snacks are available in both a frozen and shelf-stable format across the U.S. With the addition of Trü Frü, Mars looks to expand its range of dietary and taste preferences for its customers.
“Trü Frü is a perfect complementary fit for our health & wellness portfolio and our capabilities will help the brand strengthen its operations, broaden distribution and accelerate growth,” states Andrew Clarke, global president of Mars Snacking.
Wells Fargo Securities served as Mars’ financial advisor, and Simpson Thacher acted as Mars’ legal advisor. Houlihan Lokey served as Trü Frü’s financial advisor, and Parr Brown acted as Trü Frü’s legal advisor.