MessageGears, a customer engagement company for consumer brands and a portfolio company of Long Ridge Equity Partners, has bought Swrve, a mobile app marketing platform that works to help enterprise brands deliver mobile experiences for their customers.
MessageGears helps enterprise marketers use zero- and first-party data to engage with their customers across email, SMS and mobile apps. The company services brands including Expedia, Indeed, OpenTable, Party City, Rakuten and T-Mobile. With this deal, MessageGears aims to help customers across an expanded suite of digital channels, including email, SMS, in-app, mobile push, web and television. The combined employee and customer footprint across the U.S. and Europe helps to bring MessageGears to a more global audience.
“The combination of Swrve’s mobile push, in-app, and embedded content has made them a world leader in mobile app marketing,” comments Roger Barnette, CEO of MessageGears. “Now, as part of MessageGears, we’ve created the preeminent end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across every digital channel.”
Long Ridge Equity Partners was advised by Clearwater International on the transaction.