Lockton and Creative Planning, two privately held Kansas-City based firms, are partnering to create Lockton Retirement Services, an Offering of Creative Planning.
The two firms intend to create a best-in-class advisory offering to serve corporate retirement plans and participants. As a result of the partnership, Lockton will take an equity position in Creative Planning to certify the firms’ mutual commitment and create a differentiated partnership.
The partnership will leverage the strengths each firm has to offer to create more growth opportunities, deliver enhanced value and meet their customers’ needs. Creative Planning will advise on over $210 billion in assets in 2021.
“This alliance is something only our two firms together could do,” said Peter Clune, Lockton CEO. “Each firm brings a complementary best-in-class service offering to create an end-to-end solution for companies seeking to provide deeper resources to their people. his approach accelerates the speed to market of our differentiated offering and will fuel growth for each firm, creating immediate value for our mutual clients.”