Lincolnshire Management Inc., a private equity firm focused on investing in and acquiring middle-market companies, has purchased Whitewater Brands LLC, an omnichannel marketer and supplier of consumables and light equipment.
Founded in 1946 and headquartered in Caldwell, Idaho, Whitewater serves the automotive collision, mechanical repair and dealership industries. The company’s product offerings includes over 69,000 stock-keeping units (SKUs) and addresses the needs of collision and mechanical repair shops. The deal marks the fifth platform investment in Lincolnshire Equity Fund V.
“Under our ownership, we believe Whitewater has the potential to aggressively grow sales, explore collaboration across its existing brands, and utilize the Lincolnshire operations team to execute recognized efficiencies,” states Tad Nedeau, a co-managing partner at Lincolnshire Management.
Brown Gibbons Lang & Company LLC advised Whitewater on the transaction. PricewaterhouseCoopers, Greenberg Traurig, and Acclaro advised Lincolnshire on the transaction.