Lightview Capital, a private equity firm based in West Palm Beach, Fla., has made a strategic investment in PlusMedia LLC, an omnichannel performance marketing company.
PlusMedia works to help brands acquire and retain their customers while driving revenue growth. The partnership looks to expand PlusMedia’s offering in traditional and digital media through investments in talent, capabilities and technology. Aldine Capital, Harbert Credit Solutions and Resolute Capital Partners also participated in the financing of PlusMedia’s growth.
“We’re excited to help PlusMedia continue to build on their success through further investment in the Company’s data capabilities and technology platform,” comments James Elliott, vice president at Lightview Capital.
BrightTower served as financial advisor to Lightview Capital in this transaction. PlusMedia was advised by Madison Alley Global Ventures.