L2 Brands, a designer, manufacturer and marketer of custom apparel and headwear, has bought Ouray Sportswear and Locale Outdoor from S&S Activewear.

Ouray is a supplier of apparel and headwear for destinations, collegiate, golf and corporate channels. Since its founding as Ski Country Imports in 1965, Ouray has grown to serve over 4,000 customers annually. In 2021, Ouray acquired the Locale brand, whose outdoor-inspired headwear and accessories feature localized designs.

“Both are a tremendous addition and highly complementary fit for L2’s portfolio with significant potential for continued growth,” states Paige Wingert, CEO of L2 Brands. “We look forward to working with their team as we focus on bringing Ouray’s and Locale’s products to new customers and markets.”

BMO Capital Markets and Integris Partners served as financial advisors to L2 Brands and Miller & Martin PLLC acted as its legal advisor. Intrepid Investment Bankers served as the financial advisor and McDermott Will & Emery LLP acted as legal advisor to S&S.