L Catterton, a global private equity firm based in Greenwich, Conn., has made a significant investment in CantuStore, an omnichannel aftermarket tire retailer and distributor in Brazil.

Founded in 2006 by Beto Cantu, who serves as the company’s chief executive officer, CantuStore is a technology and logistics company that offers tire services across the country. The company sources its product portfolio from both domestic and international manufacturers and sells them directly to consumers through CantuStore’s e-commerce site as well as Brazil’s marketplaces.

“With its distinctive brand positioning, impressive portfolio, long-standing supplier relationships, and pioneering omnichannel capabilities, CantuStore represents a unique opportunity to invest in the undisputed leader in the attractive and resilient tire aftermarket category in Brazil,” comments Julio Babecki, a managing partner in the Latin America Fund of L Catterton. “We see numerous organic and inorganic value-creation levers for CantuStore and look forward to supporting the company’s efforts to unlock its full potential.”