L Catterton, a global private equity firm based in Greenwich, Conn., has made an investment in BloomChic, a fashion and lifestyle company for women.

BloomChic is a digital-first women’s clothing company focused on women in sizes 10-30. The investment looks to drive BloomChic’s next phase of growth and further the company’s vision of helping mid- and plus-size women easily find clothes that fit them and their lives.

“BloomChic puts its customers at the center of everything it does,” comments Scott Chen, a managing partner of L Catterton. “This is evident not only from the range and quality of its products, but also the meaningful connections it has formed with customers and its culture of ensuring that the plus-size voice is heard. We look forward to partnering with its management team to deepen the brand’s presence in the market and create greater value for its customers.”