KKR, a global investment fund, has made a significant investment in PlayOn Sports, a high school sports media and technology company, along with the firm’s existing shareholder, Panoramic Ventures.

PlayOn operates the NFHS Network, a provider of live and on-demand content for high school sports throughout over 27 sports in 50 states. The network is a joint venture with the National Federation of State High School Associations. The firm additionally partners with over 8,000 high schools across the U.S. and provides a new revenue stream to participating schools.

“PlayOn is empowering high school athletic programs and providing fans and families new ways to watch the games that matter most to them,” said Ted Oberwager, partner at KKR. “We are inspired by PlayOn’s mission, and we are excited to join forces with Panoramic Ventures, the NFHS, and the talented PlayOn management team to continue to deliver best-in-class solutions for a rapidly growing and highly passionate audience.”

“KKR’s deep experience in building leading consumer technology and digital media businesses, along with our continued partnership with Panoramic Ventures, will be invaluable as we look for opportunities to make high school sports even more accessible to new fans and communities across the country,” said David Rudolph, founder and CEO of PlayOn.

Goldman Sachs & Co. LLC served as exclusive financial advisor to PlayOn and Nelson Mullins Riley & Scarborough LLP served as legal counsel to the Company. Kirkland & Ellis LLP served as legal counsel to KKR.