KeyStar Corp., a sports betting, e-sports and financial technology services company, has acquired ZenSports and Ultimate Gamer‘s assets.

Ultimate Gamer is an e-sports brand focused on competitive online and live e-sports competitions. ZenSports is a mobile enterprise, decentralized finance and entertainment service that offers sports betting, e-sports, digital currency, payment, NFT, content curation and identity services. With the acquisition, KeyStar aims to expand its sports betting presence in the U.S. and internationally. The company looks to obtain state and international gaming licenses targeted at B2C operations and B2B licensing opportunities.

“Together with our net new innovation initiatives, by acquiring both ZenSports’ and Ultimate Gamer’s assets, KeyStar has assembled a comprehensive platform capability that enables both business-to-business and direct-to-consumer offerings within the exciting sports betting, eSports, and fintech/digital currency markets,” says KeyStar CEO John Linss. “The establishment of these three pillars represents an opportunity for KeyStar to grow our global business and provide many benefits for both our business and consumer clients.