Addtronics, a holding company formed by Kaho Partners focused on acquiring and growing robotic automation service providers, has appointed Adam Crandall to chief revenue officer.

In this new role, Crandall will be responsible for all Addtronics commercial functions with the goal of driving growth and expanding market share. He previously served in various senior leadership positions at VWR International (now Avantor), Refraction Technologies Corp., Micro Instrument Corp. and Dynamic Design Solutions. He has also led all areas of new business development, including monitoring market trends, acquiring new customers and implementing sales and marketing strategies.

“American manufacturers are facing significant challenges with labor shortages, supply chain issues, and process inefficiencies,” says Crandall. “They are in dire need of partners who can help them meet the growing demand of their customers in an ever-changing economic landscape, while also driving greater profitability. The opportunities for growth and strategic partnerships in this industry are endless. I look forward to continuing to work with our customers as we support the mission of strengthening American manufacturing.”