Juggernaut Capital Partners, a middle-market private equity firm focused on the consumer and healthcare sectors, has made an investment in PLEZi Nutrition, a kids’ nutrition brand co-founded by Michelle Obama.

PLEZi Nutrition was founded looking to help parents by offering products that provide the nutrients kids need and to help replace sugary drinks and snacks. The company boasts its first product, a drink called PLEZi, with 75 percent less sugar than other 100 percent fruit juices, no added sugar, plus fiber and nutrients like potassium, magnesium and zinc. Additionally, PLEZi looks to be an educational platform for families to learn what is best for kids’ health, like drinking water and eating whole fruits and vegetables.