Jenzabar Inc., a higher education technology innovator, has acquired Spark 451, a full-service marketing and technology firm for higher education. The financial terms of the transaction were not announced.

Spark 451’s data and marketing services will allow Jenzabar to help higher education institutions to reach full enrollment and attract various student demographics. Spark 451’s higher education strategy allows Jenzabar to help colleges recruit students as higher education faces an enrollment crisis.

Founder, president, and CEO of Jenzabar Ling Chai Maginn said, “By acquiring Spark451 and bringing them into the Jenzabar Family, we can better help institutions build future-proof enrollment strategies that allow them to find, attract, and engage with their best-fit students while simultaneously extending their reach toward the fast-growing, non-traditional student population.”