itrac, a portfolio company of HealthEdge Investment Partners and 424 Capital, has bought DentalPost, SmartBox Dental and Local Search for Dentists.
itrac is a dental marketing agency offering marketing technology services to assist dentists and their practices.
“DentalPost was started to fill a critical need in the market: a dental-specific job board to help dental practices and professionals connect and find a better fit,” said Tonya Lanthier, founder of DentalPost. “Being a part of itrac’s first-class MarTech investment portfolio positions us to elevate and expand HR and team management solutions to propel the dental industry forward.”