Invoca, a conversation intelligence provider for revenue teams, has acquired DialogTech, an artificial intelligence-powered call tracking and analytics service provider for marketers, in a combined cash and stock deal.

“In this digital era, companies are embracing AI to better understand their consumers and changing market dynamics,” said Gregg Johnson, CEO of Invoca, who will lead the combined company. “In industries where consumers are making complex buying decisions–like financial services, health care, and automotive–brands need to embrace the right combination of digital experience and human expertise. With the acquisition of DialogTech, Invoca strengthens our AI-powered conversation intelligence platform. Together, we will empower marketing, sales, and eCommerce teams to optimize digital + human buying experiences and accelerate revenue growth.”

“This move enables us to be an even better partner to enterprises and agencies looking to optimize their marketing and drive sales,” said DialogTech CEO, Doug Kofoid. “Together as Invoca, our combined company will deliver an unrivaled solution for conversation intelligence, with the most innovative technology, expertise, experience, and resources in our industry.”

Union Square Advisors LLC acted as exclusive financial advisor to DialogTech.