Investcorp Technology Partners, a global technology investor, has acquired a majority stake in Zift Channel Solutions, a provider of partner relationship management and through-channel marketing automation software.

Founded in 2006, Zift works to help companies from all sectors manage their indirect go-to-market strategies. Through its ZiftOne software, the company aligns channel marketing, channel sales and channel operations. The investment looks to drive Zift’s go-to-market strategy, continue expansion into international markets and further support the company’s growth. ITP led the investment round, which, including additional growth funding ITP is investing into the business, results in a total deal value of over $70 million. Existing Zift investors Arrowroot, Oxx, SMM and AshGrove Capital will remain involved with the company.

“Our investment in Zift aligns with ITP’s mission to support high-growth companies with proven products and end markets,” comments Gilbert Kamieniecky, head of ITP. “Zift’s solutions help to solve an increasingly complex issue for marketing and sales-driven businesses, making relationship management simpler for companies across industries.