Impact, a provider of partnership automation, has acquired Affluent, an analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, is part of Impact’s efforts to invest in the partnership economy.
“Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralized platform to effectively aggregate and analyze data to optimize the many partnership programs they manage,” said David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and affiliate management abilities to agencies, brands, and publishers, and to further innovation specifically for agencies.”
“Impact has proven time and again that they are committed to advancing the Partnership Economy by providing brands, publishers, and now, agencies with best in class technology to drive growth,” said Yonatan Dotan, founder and CEO of Affluent. “We look forward to working together to further advance our technology and enable agencies to easily manage their client portfolios, automate reports and ultimately optimize the performance of those programs across all partnership types.”
This deal follows other recent acquisitions by Impact. In March 2021, Impact acquired Tracknomics, a supply-side platform that aids content publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content commerce programs with data about the performance of individual links and web pages.