IMG, an Endeavor portfolio company and provider of events, media, sports and fashion, has purchased a majority stake in Barrett-Jackson, a collector car auction and live events firm.
IMG owns and operates hundreds of events around the world which will work to support Barrett-Jackson‘s integration in the firm. BR was founded in 1971 and has since been at the forefront of the auction and live event industry.
“Pairing Barrett-Jackson with the unique power of the Endeavor network is an unparalleled opportunity for our company, immediately opening doors to amplify and accelerate the growth of Barrett-Jackson as a global lifestyle brand,” remarked Craig Jackson, CEO of Barrett-Jackson. “I couldn’t be more excited to have the best partner as we look to optimize our fan experience and create new touchpoints for car enthusiasts around our live events and media offerings.”
Moelis & Company LLC served as exclusive financial advisor to Barrett-Jackson. Eisner LLP, DLA Piper LLP and Perkins Coie LLP acted as legal advisors to Barrett-Jackson. Latham & Watkins LLP acted as legal advisor to Endeavor.