iCIMS, a talent cloud company, has acquired Candidate.ID, a marketing automation software.

Candidate.ID is a recruitment technology start-up that offers marketing automation software for talent acquisition professionals. Candidate.ID enables recruiting teams to hyper-target best fit, most engaged candidates with automated marketing campaigns. iCIMS accelerates transformation for a community of more than 4,000 customers, including 40 percent of the Fortune 100.

“Candidate.ID is one of the most exciting companies in talent acquisition – they’re leading the way in marketing automation and CRM,” said Madeline Laurano, founder of Aptitude Research. “To add this functionality to the iCIMS Talent Cloud is really powerful, and iCIMS is now equipped to lead the market through the next generation of recruitment marketing.”