Huron (NASDAQ: HURN), a global professional services firm, has acquired Whiteboard Higher Education, a student enrollment advisory firm helping colleges and universities with recruitment and financial aid strategies.

The deal serves to expand Huron’s ability to assist institutions engage and attract students. The combined firm will offer capabilities including strategy, student search, pricing, recruitment, and retention services.

“Colleges and universities must apply innovative enrollment strategies to attract and retain high-quality, diverse student populations and strengthen their financial position,” said James Roth, chief executive officer of Huron. “Together, Huron and Whiteboard will help institutions deliver on their enrollment goals through tailored recruitment campaigns and dynamic yield strategies.”