A group led by Wealth Partners Capital Group LLC has invested in wealth management advisor Merit Financial Group. HGGC has also invested in the target. The deal will help Merit grow through acquisitions.

“Consolidation continues within the financial services industry, to the benefit of both clients and their advisors,” says Wealth Partners senior partner Rich Gill. “With its strong regional brand, broad client offering, and deep management and investment talent, Merit has the potential to be one of the leading strategic RIA acquirers. We are excited to align with HGGC to support Merit’s growth plans and expand our focus to a broad subset of advisory firms across the U.S.” 

Merit was advised by Raymond James Financial Inc. Truist Securities served as the advisor to WPCG and HGGC.