Hellman & Friedman has made an investment in Safe-Guard Products International LLC, a provider of third-party private label finance and insurance protection products for the automotive, RV, marine and powersports industries.
Based in Atlanta, Safe-Guard’s Protection Products Platform delivers services to more than 19 million consumers who are protected under contracts administered by Safe-Guard. The strategic partnership is set to propel Safe-Guard’s growth and solidify its position as the premier provider of finance and insurance products and solutions in the sector. Stone Point Capital LLC, an investor in Safe-Guard, will continue to partner with the company.
Goldman Sachs and SPC Capital Markets LLC acted as financial advisors to Safe-Guard and Debevoise & Plimpton LLP served as legal counsel to the company. Jefferies LLC was financial advisor to Hellman & Friedman, with Waller Helms Advisors also providing financial advice and Kirkland & Ellis acting as legal counsel.