GrubMarket has completed the acquisition of Sierra Produce, an importer of South American fruits directly from growers to grocery stores, supermarkets, online grocers and others across the U.S.
Roland Berndt, CEO of Sierra Produce, said, “We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket’s robust technology platform and network. We are constantly striving for the best customer service and committed to meet the needs of all our growers and customers. We are thrilled to learn that GrubMarket shares this same mission. We sincerely look forward to joining the GrubMarket Team and bringing Sierra Produce to the next level of success.”
Mike Xu, CEO of GrubMarket, commented “Sierra Produce is one of the biggest providers of South American fruits in the United States. It sources from financially sound growers who manage their own proprietary farms. Its relationships with growers are long standing and, in many cases, exclusive. These diverse relationships in the Southern Hemisphere provide a consistent flow of products to our growing customer base. The top-notch team at Sierra Produce has quite a few business geniuses who are hard to find elsewhere in this food space, and is a true value-added partner for their customers and producers. This acquisition enables to GrubMarket to further deepen its software domain knowledge in working with South American growers and strengthen the integration between local and import capabilities supported by our software. We are excited to welcome the Sierra Produce team to the GrubMarket family. Together, we will build a greater customer base and a stronger producer network in the food ecosystem worldwide.”