Globant, a digitally native technology services company, has acquired Habitant, a consulting firm specializing in digital marketing strategy, -paid media and digital sales. With this acquisition, Globant reinforces its expansion plans in Europe. The operation adds to Globant’s services in digital marketing, paid media, digital sales.

“Organizations are challenged to reinvent themselves, to find new ways to reach their audiences and create engaging experiences,” said Martin Migoya, CEO and co-founder of Globant. “Habitant’s work integrating disciplines such as digital marketing, technology, design, creativity, innovation and data is a great complement to continue developing unique strategies and solutions that generate long-term transformations.”

“We are excited to take this step forward and become part of Globant, a global company of reference with a completely end-to-end approach, in terms of applying design and technology to cover the digital and cognitive transformation needs of organizations,” said Pepe Chamorro, co-founder and CEO of Habitant. “Habitant bet on the integration of disciplines is essential in its approach to today’s digital marketing and business needs, being a key complement in the vision of preparing organizations for the future.”

Martín Umaran, co-founder and president for EMEA, said, “With this acquisition, Globant deepens its commitment in the region and expands its capabilities based on innovation, creativity and technology. With this operation we will be enhancing our value proposition not only in Europe, but also around the world.”