Clerisy, a new growth equity investment firm targeting tech consumer companies, has invested in Dormify, an e-commerce platform and brand focused on dorm room and home décor. Co-founded by former L Catterton partner Lisa Myers and Gilt and Glamsquad co-founder Alexandra Wilkis Wilson, Clerisy closed the first investment round in the fund in October 2020.
“Roughly 2 million students head off to college each year in the US and we’ve seen Gen Zers enthusiastically invest in putting their individual stamp on their living spaces, even during the pandemic,” said Wilson, co-founder and managing partner of Clerisy. “Dormify is uniquely positioned to benefit from the home category’s momentum and we see significant additional opportunity for growth in dorm and apartment furnishings and lifestyle. We’re extremely pleased to leverage our collective experience, our investors and our deep bench of diverse experts to support the company to accelerate growth and scale.”
Myers, co-founder and managing partner of Clerisy, added: “We’re committed to delivering superior investment returns by partnering closely with talented entrepreneurs like Amanda Zuckerman who are innovating to solve problems and meet the evolving needs of consumers. We understand how to help companies like Dormify expand their total addressable market, employ transformative technology, optimize their supply chains, leverage different channels of distribution and create dynamic branding strategies that engage key demographics.”
“We’re thrilled to have Clerisy’s support to accelerate our business at a time when Gen Z is increasingly focused on creating individualized and functional living spaces as a key part of their self-expression,” said Amanda Zuckerman, co-founder and Chief Brand Officer of Dormify. “We’re committed to continue listening to what college students want and using technology to create and curate the most relevant assortment of product to inspire our consumers to design a space that looks like them and feels like home.” Karen Zuckerman, co-founder and chairman of Dormify, added, “Clerisy’s investment will catalyze our category presence and grow our business to new heights. They are the type of partners we’ve dreamed of.”